Arnhem Mode Biennale: call for fashion writers

The fashion folk at the Arnham Mode Biennale are looking for enthusastic fashion writers for their website. Here’s their call –

Declare your love for fashion and become an Amber Editor

Are you a long-term Prada fan or a Jil Sander enthusiast? A connoisseur of Maison Martin Margiela or interested in the rise of young designers like Michael van der Ham? How about sharing this appreciation and reaching a worldwide audience? We at Arnhem Mode Biennale, the world’s largest cultural fashion festival, are looking for talented writers to contribute to our website

 Arnhem Mode Biennale 2011 – Her name is Amber

This event, unique in the world, takes place every two years in the tiny town of Arnhem (NL) but boasts world-famous participants like Lanvin (’07 & ’09), Raf Simons (’09) and Stephen Jones (’09). The fourth edition of Arnhem Mode Biennale will take place from 1 June to 3 July 2011. Entitled Amber, the festival will endeavour to unravel the phenomenon of fashion and therewith reveal Amber’s true identity. With exhibitions, presentations, lectures and workshops throughout the city, we focus on different traits of Amber’s wondrous persona, immersing over 200.000 visitors from the Netherlands and abroad in fashion.

 A Call to Arms

We are looking for an international legion of Amber Editors armed with pen and paper (or a laptop even) to help us create the perfect website, a journal to Amber’s life. As an Amber Editor you will be responsible for all content regarding one designer’s oeuvreon our website, providing readers with everything they need to know about your favourite designer. All participating designers are listed at the bottom of this message. Check out the list, there might be a name you don’t know yet. It could be the start of a new love affair.

 It can be anything!

We are looking for fashion fanatics that can help us write articles and bios, gather inspiring quotes and roam the World Wide Web for visual delights. Creativity is key; surprise us with collages, poems, drawings or short stories. Anything is possible.

We don’t expect you to be the designer’s biographer and with a minimum of three entries per editor we hope to create an alternative online encyclopaedia showcasing all exhibiting fashion designers.

 Respond to your vocation

You don’t need to be an aspiring journalist or active blogger. Anyone with a love for fashion can enter, regardless of age or experience. Be original, we are looking for diversity!

Now tell us who you are and provide us with the following:

– Some info about you

– The name of your designer of choice and a statement why you agree with Amber’s pick

– A proposal for content and a first text about your designer, representing your writing style.

This will be the first text we will publish if you are selected as Amber Editor

– Confirm that you agree with the rules and regulations by filling out the online form on our


You can either submit in English or in Dutch, AMB will translate your entries. Email all the above to Michelle Gulickx,, before Monday 11 April. From all submissions we will select a group of Amber Editors. Allapplicants will be notified before 16 April.

 Thou shall be rewarded!

In return for all the hard work we offer Amber Editors the following perks:

– Exposure on the website of AMB and the Facebook pages of AMB. Here, a huge international audience of fashion enthusiasts and professionals will read your entries and find the link to your own website, should you have one.

– A banner notifying you are an Amber Editor, which you can install on your own website.

– Free entrance to all locations and events of the Biennale throughout the month, tickets for fashion shows and parties.

– An Amber Editor uniform: a T-shirt stating your honourable function.

– Publications like the catalogue


Participating designers – now take your pick:

A.F. Vandevorst, Amie Dicke, Ann-Sofie Back Atelje, Bless, Commuun, Damir Doma, Inge Grognard & Ronald Stoops, Jil Sander,  Juun. J, Marni, Nicholas Kirkwood, Ohne Titel, Patrik Ervell, Maison Martin Margiela, Prada, Preen, Rad Hourani, Raf Simons, Noman, Siki Im, Suno, Rodarte, threeASFOUR, Wendy & Jim.

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